What Makes A Good Landing Page or capture page
A good Landing Page gives to the visitors exactly what they were looking for. To captivate you audience you should be cautious not to offer too many links because they can be disruptions. If you add too many unwanted links you are more likely to lose them before they read your entire message.
You need to consider some items in order to know if your landing page is working or not. Here are three things that you can use to determine success or failure of your landing pages:
- Determine Conversion Rate
It is the fraction of visitors that turn into a lead, a sale or some other desired outcomes. A transactional site is regularly considered triumphant when its purchase conversion rate is in the high single digits, but for reference generation sites, figures in the high teens are considered good.
Determine the Conversion Rate through your site’s analytics package, find the number of unique visitors at a given time and divide that with the number of sales transactions you have during that same time.
- Consider the Home Page Abandonment Rate
Think of this, how many individuals came to your landing page and bailed out? Just like any transaction page, you have a tiny window of opportunity in which you can maintain a visitor’s attention so you have to make the most out of it. A well-constructed landing page with tactically placed calls-to-action can help solve site abandonment issues.
- Measure the Cost Per Sale
Countless business proprietors do not know their cost per action or cost per lead. When we talk regarding a customer’s lifetime value, you may invest much, but if you can keep him, he’s worth the entire amount that you spent. A pay-per-click keyword costing $8 may be expensive, but if you keep the customer it attracts, you get that back in shovels.
So if you are in need of a well designed landing page, L & L Technology can help you with that. Please, send us an e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it to learn how L&L Technology can help you come up with a good landing page.
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