Our Methodology

Research
Our first step on any project is to define your goals. The goals define the direction of the project. After which, we devise a plan to achieve your goals. Information about your audience, your company, your competitors, and your industry all contribute to developing the plan. Unlike our competitors, we create web sites that are truly representative of your business and your goals.

Design
Once the plan is developed, we can create the initial conceptual design. Essentially, the conceptual design is the visual representation of your goals. This concept page is sent to you for review and revised based on your feedback. In most occasions, only minor changes need to be made.

Develop
Once the main design is created, we can start on integrating dynamic functionality. This includes the back-end functions that manages the information and processes associated with the web site. For example, in an ecommerce web site, dynamic functionality includes managing products, customers, payments, and pages. In our standard web design solution, dynamic functionality includes the ability to add, edit, and delete content, as well as a plethora of other functions and features.

Deploy
Final tests are made to make sure that there are no errors in the web site. In addition, last-minute revisions and polishis is done to give the web site an extra sheen of professionalism and style. For all web site services, Google Analytics is added to track the web site's performance and audience.

We can end there, with your satisfaction and a high-quality web site. However, in many cases, this can be just the beginning for our clients.  Many of our customers continue to use our services to maintain the web sites we create.  Additionally, web statistics can be analyzed to see how your web site is doing and what can be done to make it more efficient. In addition, web surveys and feedback can be applied to better understand your audience and their wants. Blogs can be added to better communicate with customers. Forums and email marketing services can be added to inform them. Each service compliments another and contributes to making your business reach more viewers, convert users into customers, and to retain those customers.